A grown site that triggered no enquiries.
The business has run since 1948, is a TÜV-certified waste management specialist and buys ferrous scrap and non-ferrous metals from trade and private sellers alike. The website had grown over the years and reflected almost none of that.
So the most common questions all landed on the phone: what do you take, what don't you take, when are you open, do you pay on the spot, do you bring a container. People who found no answer either called or drove somewhere else. The site itself brought in practically nothing.
Answer everything people otherwise ask on the phone.
The relaunch is built around the questions that actually come in: what is bought, what explicitly is not, how delivery works, when the yard is open and who you are dealing with. In parallel, the sister company Elektroverwertung Nord was relaunched and tied cleanly into the metal trading side.
A list of what is bought
Non-ferrous metals and ferrous scrap broken out, including exclusions such as car bodies, tyres and fridges.
Process and opening hours up front
Delivery, the calibrated weighbridge and payment on the spot explained instead of dictated over the phone.
Certification and history made visible
Certified under the German recycling and electronics acts, plus over 75 years as a family business, as the trust anchor.
Trade and private kept apart
Container provision and collection on one side, private drop-off on the other.
Two businesses, one route
Electronic scrap is handed straight over to Elektroverwertung Nord instead of ending in a dead end.
“We ask our customers on the phone how they found us — more than half name our new website.”
From "nothing came in" to the most important channel.
The company asks new customers on the phone how they found them. Since the relaunch, more than half name the website. Before, it did not feature in that answer at all. On top of that comes the effect nobody counts but everyone feels: whoever calls has usually already read the list of what is bought and the opening hours.