Websites that load fast, get found and bring in enquiries.
Technology, design and copy all come from one person here. That's why the things that usually drift apart end up fitting together: a site that loads in under two seconds, shows up on Google and walks the visitor to an enquiry. For TattooAvenue that was enough for position one.
The most common reason a website brings no enquiries isn't the design. It's four seconds of loading time on a phone, copy that describes instead of speaking to someone, and not a single clear next step. Fix that and you see the difference in the number of enquiries, not in click statistics.
A website isn't a brochure, it's where enquiries are made.
Most sites are built in order to exist. It gets interesting when you measure them by the only number that counts: how many people call, write or buy in the end. Structure, copy and technology all follow from that, not from taste.
The site is noticeably slow on a phone or looks different there than intended.
You don't get found on Google for your location and your services.
Visitors come, but almost no enquiries.
Nobody can make a change themselves without breaking something.
What I build most often.
PROJECTSWebsite for trades and businesses
Services, references, contact: clearly structured, fast and set up so an enquiry takes two clicks.
One page is enough
For everyone who doesn't need twelve subpages: everything important on one page, delivered quickly.
Online shop with WooCommerce
Products, payment, shipping and integrations with accounting. A shop you can maintain yourselves.
Rebuild an existing site
Keep the content, renew the technology, hold the rankings. Including clean redirects instead of starting from zero.
Get found where it counts
Technical SEO, structure and copy for the search terms your customers actually use.
Forms and appointments that trigger something
Enquiries don't just land in an inbox, they go straight into the calendar, the CRM or an automation.
Your case isn't listed? Tell me what the site should achieve and for whom. Drop me a line and you'll get an honest read plus a price range.
What a better site delivers, on paper.
THE NUMBERSRun your own numbers: visitors × enquiry rate × close rate × job value. The rate can almost always be improved; visitor numbers take longer. So we start at the front.
The same site, before and after
| POINT | BEFORE | AFTER |
|---|---|---|
| Mobile load time | 3 to 5 seconds | Under 2 seconds |
| First impression | About us | What's in it for the visitor |
| Next step | Contact page in the menu | A clear route on every page |
| Titles and structure by accident | Aimed at real search terms | |
| Maintenance | Only the developer | You, with a checklist |
| Result | The site exists | The site brings enquiries |
How a web project works with me.
HOW IT RUNSSettle goal and content
Who should read the site, what should happen afterwards, which search terms count? That defines the structure, before any design.
A draft you can click
You get the homepage as a real draft in the browser, not as an image. We adjust it before the rest gets built.
Build and write
Implementation including copy, image optimisation, load times and technical SEO. You can check the current state on a test address at any time.
Go live and hand over
Migration, redirects, checks on every device. Then an introduction with a checklist so you can maintain the content yourselves.
The technology follows the project.
For sites your team maintains itself, WordPress is usually the right call, WooCommerce for shops. Where speed or special features matter, I build with Next.js. Hosting is in Europe, and all content belongs to you.
How you can tell it's working
IN PRACTICE“We ask our customers on the phone how they found us – more than half say our new website.”
Position one rarely comes from the design
With TattooAvenue the difference wasn't how it looked, it was structure, load time and copy that answers the questions visitors have. After that the site sat at the top for the terms that matter.
Talk through your own site →The price is set before I start working.
Design, copy, SEO and technology from one person.
Domain, hosting and content run in your name.
An introduction with a checklist, so you don't have to ask.
What does a website cost?
Fixed price, agreed upfront.
ALL PRICES EXCL. VATOne pager
from €1,490A solid, modern website, compact on a single page.
- Homepage with everything that matters
- Copy and image optimisation included
- Imprint and privacy policy
- Introduction with a checklist
- Stock photos included
Website
from €1,990Look professional and win new customers at the same time.
- Homepage plus subpages
- SEO analysis and technical SEO
- Copy written to sell
- Forms that land in your CRM
- Introduction, chat and phone
Online shop
from €2,490Sell products or services directly online.
- Everything from the website package
- WooCommerce installation and setup
- Payment, shipping, integrations
- Handover of product maintenance
- Priority support
Every package includes strategy, design concept, copy, load times, technical SEO and the handover session. On top come only domain and hosting, which run in your name and usually stay under €20 a month.
When a new website isn't the answer.
A new site doesn't fix every problem. In these four cases I'll say so upfront, so the budget doesn't land in the wrong place.
The site is good, the visitors are missing
If structure and load time are fine but nobody comes by, a relaunch won't help. Then it's about visibility, which is a different job.
Content and images are missing
Without real photos, references and details about your services, any site stays generic. That's solvable, but it should be planned for upfront.
The process behind the enquiry is broken
If enquiries sit for two days, more traffic achieves nothing. Then an automation is the more effective first step.
The site is six months old
Usually targeted improvements to copy, structure and load time are enough. That costs a fraction of a rebuild.
Websites and online shops for small and mid-sized companies
By Chris Pump, developer since 2021Last updated: August 2026
There's a lot of talk about taste when it comes to websites and very little about effect. Yet what a site delivers is measurable: how fast it loads, whether it shows up for the terms customers search with, and how many visitors end up enquiring. Almost everything that matters commercially hangs on those three points, and they're the basis of every project here.
Why load time isn't a technical detail
Most visitors arrive on a phone, often on the move and with mediocre reception. Every second of waiting costs visitors noticeably, and Google treats load time as a ranking factor on top. That's why optimised images, clean code and a fast server aren't a bonus, they're the baseline. The difference between four seconds and under two is usually the single biggest lever an existing site still has.
SEO for local businesses
For most companies, visibility isn't decided nationally but within a radius. Four things matter: a well-kept Google Business Profile, one page per service instead of a catch-all page, titles and copy that pick up the words customers use, and a technically clean foundation. It works more slowly than ads but it lasts. Combining both buys you the time until organic visibility kicks in.
Copy decides more than design
Good design makes people stay. Whether they enquire is decided by the copy. In practice that means: the first two sentences say what's in it for the visitor, then answer the questions they'd ask anyway, and put a clear next step on every page. Naming prices, process and response times openly costs a few enquiries from people who were never going to buy, and brings distinctly better ones from those who are serious.
Why Kasoria
At Kasoria you get strategy, design, copy and technology from one person, which is why it all fits together in the end. I've worked on websites and shops since 2021 and, on request, connect what comes next straight away: enquiries into the CRM, automations in the background, an assistant in the chat. And if a relaunch isn't what you're missing, I'll say so before you commission one.
Common questions about websites and shops.
How long does a new website take?
A one pager is usually ready in one to two weeks, a website with several subpages in three to five. The longest factor is normally you: content, photos and approvals set the pace.
Do you write the copy?
Yes, copy is included in every package. You tell me in one conversation what you do and for whom; I write the rest and you approve it.
Do I need professional photos?
Your own photos always work better than stock, especially in trades and hospitality. Until you have them I work with fitting stock photos, which are included in the package.
Can I maintain the site myself?
Yes, that's the goal. The handover includes an introduction with a checklist so your team can change copy, images and pages without breaking anything.
What does it cost to run per month?
Domain and hosting come to €10 to €20 a month for a typical company site, a bit more for a shop. Both run in your name, so you're not tied to me.
Will I lose my Google rankings in a relaunch?
Not if it's done properly. Existing addresses are redirected to the new ones, content is carried over and the structure is kept. Rankings often improve afterwards.
Will the site reach position one on Google?
Nobody can seriously promise that. It worked for TattooAvenue because structure, load time and copy were right and the competition was manageable. What I do commit to is a technically clean foundation and content aimed at the right search terms.
Is the site GDPR-compliant?
It's built that way: imprint and privacy policy, forms with consent, fonts and maps served locally instead of from third-party servers. On request, cookie-free analytics, which also removes the banner.
Do you build shops with many products?
Yes, with WooCommerce. From a few hundred items on we talk about import, data maintenance and the connection to your inventory system first, because that's where the actual work sits.
Can the website be connected to my other systems?
Yes, and that's often the biggest lever. Enquiries land straight in the CRM, bookings in the calendar, orders in accounting. I build that in as an automation.
What about accessibility?
Contrast, labels, keyboard operation and a sensible structure are standard with me. If you fall under the European Accessibility Act, we discuss the required scope beforehand.
What happens after going live?
On request I take on updates, backups and small changes as a monthly support plan. Without it you get everything handed over and can carry on yourself or commission someone else.
Show me your site and I'll tell you what's holding it back.
30 minutes, free and without obligation. Afterwards you'll know whether you need a relaunch or whether a few targeted changes will do.
Usually answered the same working day.