Five trades nobody could tell apart online.
Prima-Max has been trading since 2011 and as a GmbH since 2019, covering five areas: drywall, acoustic solutions, demolition, fire protection and plastering. None of that was visible online. Searches ended in business directories that file the company flatly as a drywall contractor.
Work came in through referrals and the phone. That holds up as long as people already know you. Architecture practices, facility managers and developers, though, check who they are dealing with before they enquire — and there was no evidence online of the experience the company already had.
One page per trade instead of one paragraph for all of them.
A new presence built around the company's own line, "Handwerk mit Substanz": a clear homepage, five dedicated service pages and a route to an enquiry that works without a callback. Built so the site also holds up when someone searches for fire protection or demolition in Hamburg rather than for the company name.
A page of its own for every trade
Drywall, acoustics, demolition, fire protection and plastering separated instead of buried in body copy.
Built for the local search
Structure, titles and copy built on the combination of trade and the Hamburg region.
Experience shown, not claimed
A decade of projects, sorted material separation and the relevant regulations spelled out instead of trade clichés.
Enquiries arriving sorted
A contact form and direct contacts on every service page, so an enquiry lands where it belongs.
Online, the company is finally the size it is in reality.
The site has been live since 2025. Prima-Max no longer shows up as a nameless drywall contractor in a directory, but with five visible trades, a track record you can follow and a clear route to an enquiry. Anyone checking online before awarding a job now finds the proof that was missing before.