No presence at all, against sites with a ten-year head start.
TattooAvenue had no website. Anyone searching for a studio in the area found the competition: sites that in some cases had been online for over ten years, with all the history at Google that brings.
Appointment enquiries ran exclusively through Instagram and the phone. That meant a lot of manual work at the studio, and it put off everyone who just wanted to book online. It wasn't missing design. It was missing a site that gets found and takes enquiries itself.
Foundation first, then the look.
Built from scratch: a slim custom theme with no page-builder bloat, automatically optimized images, a clear per-service page structure instead of a wall of text. Plus structured data so Google understands opening hours, reviews and location directly.
Technical SEO as the starting point
Core Web Vitals in the green, a clean sitemap, no duplicate content.
One page per search intent
Cover-ups, fine line, first consultation: each with its own page and matching examples.
Copy drafted with AI, sharpened by hand
First drafts in hours instead of weeks, then tuned to the studio's real voice.
Booking right on the site
An integrated booking tool takes appointments around the clock, with nobody at the studio stepping in.
“We're absolutely happy with the result. The website is brilliant, our customers love it too, and everything works perfectly 💪 Highly recommended!”
From nothing to rank one, in one to two months.
The site now ranks first on Google for the main local keywords, ahead of studios whose sites have been running for over ten years. That happened with no domain history and no predecessor site — on technical foundation, page structure and copy alone. Enquiries have run through the site since, rather than exclusively through Instagram DMs.