Web design for trade businesses that wins jobs, and applicants.
Your order book fills through referrals. But the next generation of customers searches Google first. We build websites for trade businesses that deliver enquiries, appointments and job applications.
The business that gets found wins the job, not the one that's been around longest.
Trade businesses live on quality and referrals. But more and more customers, especially younger owners and landlords, search “electrician near me” or “roofer [town]” and call whoever looks professional and is quickly reachable. If you don't show up, or you put people off with a dated site, the job goes to the competitor who's present online.
At the same time, your website is your strongest tool against the skills shortage: a modern careers page brings applications without paying for a job ad every time. We build both into one fast, mobile site that costs you no time and works for you continuously.
Why trade websites fail
Most businesses have a site, but it brings nothing. These are the four most common reasons.
Invisible on Google
Without local SEO and a maintained Google profile, your business simply doesn't appear for “[trade] [town]”. The enquiries go to whoever is on the map and on page one.
Unusable on mobile
More than half search from a phone, often straight from the site or the sofa. If your page loads slowly or isn't usable, the prospect is gone in seconds.
No clear path to enquire
A phone number in the legal notice isn't enough. Without clear buttons (call, request a quote, call-me-back) you waste contacts who were ready to buy.
No applications
Skilled workers check you out online before they apply. Without a convincing careers page, the competitor with the better presentation wins, not the one with the better terms.
What your new website delivers
Get found locally
Local SEO for your trades and service area plus an optimised Google Business Profile. So you appear for “[trade] [town]” and in the map pack, right where customers search.
Enquiries, not just clicks
Click-to-call, simple enquiry forms, call-back buttons and an online appointment request. Every visitor finds the way to you in one step.
Careers page against the skills shortage
A page that shows your business as an employer: team, projects, benefits, simple application form. Brings applications continuously, without recurring ad costs.
References that build trust
Before-and-after projects, reviews and quality marks (guild membership, master certification, accreditations) placed prominently, exactly what tips the decision in your favour.
Lightning fast & mobile
Load time under two seconds, flawless on any phone. Essential for good rankings and to stop prospects bouncing.
Easy to maintain & GDPR-compliant
On request you can update projects and job ads yourself, no technical knowledge needed. Cookie consent, data protection and secure forms are done properly.
Painters, electricians, plumbing/heating, roofers, landscaping, carpenters, construction and more, we know what each trade needs.
An agency that speaks your language
No agency jargon, no endless rounds of approvals. We deliver a site you understand, that's live fast and that costs you no work.
Fixed price, no surprises
You know up front what the site costs. Clear packages, no time sheet, no hidden items, you budget it like a proper quote.
You supply info, nothing else
Copy, structure and SEO are on us. You give us photos of your projects and a few key facts, we build the rest.
Jobs, not just a pretty picture
We don't build for design awards, we build for your phone. Every element is designed to bring in more qualified enquiries.
Support that stays
After launch we're reachable. Hosting, maintenance, small changes and SEO on request from one team, no being left alone after the invoice.
Four steps to your new website
Strategy call
We clarify your trades, your service area and your goals: more jobs, more applications, or both. From that comes a clear plan.
Design & content
You receive a design concept and content structure. You supply project photos and key facts, we handle copy and layout.
Build & SEO
We build your fast, mobile site, optimise for local search terms, set up your Google profile and integrate enquiry and application forms.
Launch & jobs
Your site goes live. You get support, an introduction to your Google profile and, on request, ongoing SEO so enquiries grow over time.
Why your own website beats lead portals like MyHammer & co.
Lead portals sell the same lead to several businesses and charge per contact. Your own well-ranking website brings enquiries that belong to you alone.
Enquiries exclusively for you.
No bidding war over the same customer, no lead fee. Whoever enquires through your site wants to talk to you, not to five competitors.
Better customers, better prices.
Portals are dominated by price comparison. Through your own brand you win customers who want quality and accept fair prices.
A channel that grows for years.
Once built, a well-ranking site brings enquiries continuously, without paying again per contact or per click.
Ready for a website that wins jobs?
30 minutes, no obligation. We look at your business and show concretely how to get more enquiries and applications online.
Web design for trade businesses – frequently asked questions
A professional trade website with local SEO typically starts in the mid four-figure range, as a fixed price, not by the hour. The exact price depends on scope and features (e.g. careers page, project gallery). You get a transparent quote in the strategy call. See our pricing page for an overview.
Very little. You give us project photos and a few key facts about your business, everything else, copy, structure, SEO, tech, is on us. One or two short calls are usually enough; we handle the rest.
If your customers search online, yes. We optimise for exactly the terms searched in your area (“[trade] [town]”, “[service] near me”) and, with a Google profile and clear enquiry paths, make sure visibility turns into calls and form enquiries.
Yes, and for many businesses today that's as valuable as new jobs. A good careers page presents you as an attractive employer and brings applications continuously through a simple form, without paying for an expensive ad for every position.
On request, yes. We set the site up so you can add new reference projects and job ads yourself without technical knowledge. If you'd rather hand that off, we handle it as part of our support.
No. We work remotely with trade businesses across Germany, by phone and video call. Collaboration is simple and location-independent, and the result is a site optimised precisely for your local service area.